We strive to foster a portfolio where every brand reflects our values of environmental stewardship and prioritizes the health and safety of our customers. Through our dedication to this vision, we aim to redefine the beauty industry by promoting products that not only enhance one's appearance but also contribute positively to the planet and individual health.

AMLA BEAUTY is dedicated to cultivating enduring partnerships by elevating our partners' brand positioning within the Scandinavian market through tailor-made business strategies. We firmly believe that in today's competitive beauty landscape, the meticulous management of a brand's image and preservation of its identity are paramount for sustained success. At 

AMLA BEAUTY, we embrace a comprehensive 360° business strategy, meticulously considering every facet when introducing a new brand to the market. Rather than pursuing an expansive portfolio, our focus lies in curating the pinnacle of brands, ensuring unparalleled service for our partners and delivering exceptional products to our retailers. We prioritize quality, credibility and transparency as the cornerstones of our partnerships, recognizing that they are essential for mutual success and long-term growth. We work with Scandinavia’s leading retailers such as Kicks, Matas, Lyko, Bangerhead and Åhléns.