About us

Amla Beauty is a dedicated European distributor of cult beauty products.

Our story

Amla Beauty was founded in 2014 by Erika Zapata. After years of searching for the perfect organic makeup brand she found rms beauty – a line that performed on the highest professional level and at the same time had nourishing qualities and improved the texture of the skin. Today, Amla Beauty is the sole distributor of rms beauty in Sweden, Finland, Norway, Denmark, Iceland, Spain, and Italy, with occasional partners in Poland and Croatia.



After establishing rms beauty at our markets, we have extended our portfolio with the wonderful Swedish skincare brand True Organic of Sweden, which we currently distribute in Spain and Italy, as well as with the Californian hand made hair care brand Reverie, which we distribute in Scandinavia, Norway, Germany, France, England, and Spain.


Recently, we have added the Korean skincare brands Benton, Cremorlab, and Mizon to our portfolio. We distribute these brands mainly in Sweden.